In 1965, Flora began its North American operations, but traces its origins back to 1916 when Otto Greither established Germany’s Salus Haus. Continuing the tradition into the third generation, Thomas Greither opened a health food store after earning his degree in nutrition, and became the first to cold-press unrefined flax seed oil for medicinal use. In 1986, he acquired Flora, then a small distribution company, transforming it into a leading manufacturer of herbal supplements. In the 1990s, Flora introduced Flor-Essence® tea to the marketplace, then launched a foundational line of health products under the Udo’s Choice® label. In the 2000s, Flora created the first age-specific probiotics and vegetarian DHA. Today, Flora continues its innovation in product development and environmentally friendly manufacturing practices.