Flora/Udo's Choice
In 1965, Flora began its North American operations, but traces its origins back to 1916 when Otto Greither established Germany’s Salus Haus. Continuing the tradition into the third generation, Thomas Greither opened a health food store after earning his degree in nutrition, and became the first to cold-press unrefined flax seed oil for medicinal use. In 1986, he acquired Flora, then a small distribution company, transforming it into a leading manufacturer of herbal supplements. In the 1990s, Flora introduced Flor-Essence® tea to the marketplace, then launched a foundational line of health products under the Udo’s Choice® label. In the 2000s, Flora created the first age-specific probiotics and vegetarian DHA. Today, Flora continues its innovation in product development and environmentally friendly manufacturing practices.